SB 178 – Relating to Florida Tourism Marketing

On Wednesday, February 20, 2019, SB 178 by Senator Joe Gruters (R-Sarasota) was heard in the Senate Appropriations Subcommittee on Transportation, Tourism, and Economic Development and was voted favorably with 7 yeas and 0 nays. AIF’s Senior Vice President of State and Federal Affairs, Brewster Bevis, stood in support of this legislation.

This bill removes the scheduled repeal date for the Florida Tourism Industry Marketing Corporation, doing business as VISIT FLORIDA, and the scheduled repeal date for Division of Tourism Marketing within Enterprise Florida, Inc. Without the bill, the statutory authorizations for these entities would be repealed on October 1, 2019.

SB 178 will now head to the Senate Appropriations Committee.

AIF supports investment in building a world-class marketing engine with top talent, analytics, and funding that develops and executes data-driven branding strategies.